In our continued effort to bring you detailed insight on the Digital Kids market we’re honored to share data from GameByte® Kids, a syndicated study from Interpret covering kids’ play behavior in 10 countries. On Oct. 22nd at Digital Kids Summit Michael Cai, Senior Vice President of Research, Interpret will present additional findings and valuable numbers at in the session: Identifying Digital Trends and Kids’ Trends – How and Where Do They Converge?
GameByte® Kids Findings Include:
- Kids age 6-12 in the US generated more than $2 billion of gaming revenue in 2013.
- The average parent of a US gamer aged 6 to 12 spend $29.40 a month on games for their kids 6 to 12, including $2.60 a month on mobile game apps or mobile in-game items.
- Kids 6-12 spend 12.1 hours a week gaming, with 3.2 of those hours spent on smartphones or tablets.
- Over 12.8 million kids own at least 1 smart toy in the US, fully 51% of all kid gamers.
Also sitting on the Identifying Digital Trends and Kids’ Trends – How and Where Do They Converge session are Reyne Rice, CEO & Trend Hunter, TOYTRENDS and Amy Henry, Vice President Youth Insights, C + R Research.
Amy will not only share valuable information about what parents and kids currently love from her YouthBeat “Trendsetter Report,” she will also explain the values and ideas that will matter in the future.
Reyne Rice, CEO, ToyTrends, will present a visual showcase and trend analyst commentary into some of the manufacturers and products that are shaping the 2014 Holiday digital and connected play products landscape, and some insights into 2015 trends.
You won’t want to miss this session!