Björn Jeffery is the CEO and co-founder of Toca Boca, a play studio that makes digital toys for kids. Since its first product launch in 2011, Toca Boca has released 28 apps that have been downloaded in 215 countries worldwide. With over 90 million total downloads to date, Toca Boca apps focus on stimulating kids’ imagination so that they can play and have fun in a safe digital environment.
Prior to starting Toca Boca, Jeffery was Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Before Bonnier, Jeffery was CEO of the strategic web agency Good Old, founder of men’s fashion site Manolo.se, and a journalist for Swedish outlets Göteborgs-Posten and SVT (Swedish National Television).
With offices in San Francisco, Stockholm and New York, Toca Boca is part of The Bonnier Group, a family-owned business that includes newspapers, magazines, television, cinemas and digital media.
In 2014 Björn became a father for the first time when his daughter Miranda was born.